Marketing Research Intern / Consumer Insights Intern, Chegg Inc. 2019-03-24T01:46:23+00:00

Job description:


Marketing Research Intern /Consumer Insights Intern 
Marketing Team | 2019 Summer Internship
Santa Clara, CA, United States 

Your goal – Gain experience in real-world application of Market Research/Consumer Insights working to improve the education process and improve the lives of students

Organization: Consumer Insights 
The Consumer Insights team plays a pivotal role, driving Chegg’s customer-centric marketing vision.

Role: Marketing Inter-Research/Consumer Insights 
We’re looking for a highly motivated and talented intern to assist Chegg’s Consumer Insights team which is housed within our Marketing department. The intern will impact the lives of students by helping Chegg and Chegg’s partners understand and respond to student needs and preferences.

Responsibilities

You’ll get the opportunity to own a research project end to end, from the translation of stakeholder learning goals to the development and execution of research methodology to the interpretation of findings, and delivery of recommendations.

Projects May Include

  • Market Analysis – Sizing, defining, and forecasting potential markets that Chegg is evaluating
  • Audience Insights – Building a comprehensive profile of the student market to support Chegg’s growing marketing services & enrollment marketing business lines
  • Brand Measurement & Positioning – Informing and helping define Chegg’s brand personality and measuring our success at achieving brand goals
  • Customer Need Identification – Finding the places where students have problems where we believe we can add value. The bigger the pain, the bigger the opportunity for us to help!

Requirements

  • Currently pursuing an MA, MS, MBA or Ph.D. with an emphasis on behavioral or quantitative research (e.g.—Psychology, Social Science, Information Science, Operations Research, Business) from a four-year, accredited college or university
  • In-depth statistical acumen and operational proficiency with data analysis and statistical software tools such as SPSS, Minitab, Q, R, SAS
  • Knowledge of the fundamental primary research methods (qualitative and quantitative). Able to integrate quantitative data with qualitative findings
  • Experience handling, interpreting and manipulating raw data sets, including data cleaning, transforming and weighting
  • Strong communication and presentation skills are a must, as well as the ability to present quantitative findings to a non-quantitative audience
  • Be legally allowed to work in the US (US citizen, green card, or F1 student visa holder)
  • Have the ability to intern in Santa Clara, California
  • Have the ability to work for a continuous 12 weeks in the summer
  • Have the ability to work 40 hours per week

The Ideal candidate would also have;

  • Experience designing and interpreting research in an academic or professional environment
  • Ability to design and write questionnaires as well as a general understanding of sampling issues
  • Business acumen, to connect insights (the “what”) to business and product strategy (the “so what”)
  • Strong communication and presentation skills are a must, as well as the ability to present quantitative findings to a non-quantitative audience

See what it’s like to be a Chegg intern!

Learn more about Chegg!

https://www.youtube.com/watch?v=YYHnkwiD7Oo

About Chegg

Chegg puts students first. As the leading connected learning platform, the company makes higher education more affordable, more accessible, and more successful for students. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG. For more information, visit www.chegg.com.

Contact:


https://jobs.chegg.com/